Search Engine Marketing | Search Engines | Search Engine Optimization | SEO For Websites

My name is Jack Sinclair, and I'd like to share with you some straight forward facts about SEO and search engine optimization.

Search engine optimization can be like black magic to a new website owner, but the search engines are just computer programs that try to organize the web, and if you play by the rules, you can succeed in your search engine marketing efforts.

(This hub is a small chapter taken from the Internet Wealth System, the wealth mentoring program for new website webmasters.)

Anyone that wants instant web site traffic simply heads over to a search engine, and registers to buy pay per click (paid) advertising, so when people search, their website gets listed. It can add up to quite a bit of money when you use ppc traffic.

If you do some search engine optimization, you can get the search engines to like your pages more, and then they will list them in the organic results (the results people see when they search).

Google has this thing called a quality score, which is measured by something called Page Rank. Not even Larry Page knows how it is calculated, but I can show you some simple steps you can take to get higher search engine results and higher Page Rank.

Does that sound cool? It's easy stuff, and let's get into it straight away.

1. Have other sites link to your pages using keywords.

This just means that other sites have a link to your site, and the text people click is a keyword that others search for on the search engines.

A fantastic way to get a lot of these links is to write an article and submit it to the article banks on the web. There are thousands of them, and the more that get your article, the more likely other websites will syndicate your article, and include that link back to your website, with the keyword you have chosen.

2. Make sure your keyword is in the title tag.

The title tag is what you read at the very very top left of your browser. Make sure your keyword shows up there.

3. Put your keyword in your headline.

Your headline is the big text at the top of your page (normally). Your keyword should be in your headline.

4. Include similar keywords on your web page.

This means your page should be meaningful, and contain related words to whatever you are discussing.

5. Remove the programming jargon from your main html file.

Get the programming mumbo jumbo out of your html files, and put it in another file. Things like javascript and "css" mess up the search engine spiders that come and index your pages, so put that stuff on other files, and include it in one small line of code. That way, there is no chance of messing up the bots when the come to visit.

6. Use fully qualified links to internal pages.

This means instead of linking to flowers.html, you should link to the full url, like this: http://www.yourdomain.com/flowers.html. This makes the search engines visit your other pages, and list them in their results.

7. Submit To Directories

There are hundreds, maybe even thousands of websites that are simply a collection of other websites. These are called directories, and the most famous of all of them is Yahoo. It costs $299 to submit your site to Yahoo, but you can manually submit your site to thousands of other directories for free. Others, like JoeAnt cost just a litle, but are very important for getting good rankings in the search engines.

8. Keep your website fresh.

Frequent updates means your site is alive and dynamic, and this will cause the search engine spiders to come often, and keep you listed high in their results, since you have the latest, most important publications.

Put these tips into action, and watch how it improves your results, but in your listings in the search engines, and in the extra web site traffic it creates. SEO is easy, once you know the simple steps to take - so take a step now.

When you apply straight forward search optimization processes with the other winning techniques of the Internet Wealth System, you can earn a fortune online.

A critical step in any website optimization process is making sure you use the right keywords in both your website and in the backlinks pointing to your website. If you fail to pick the right phrases, you will end up with a high ranking website that no one ever looks for. By picking search terms that are used often, you will ensure your seo efforts will result in the rankings and traffic you seek.

Here are some useful terms you will find when discovering search engine optimization:

Click Through Rate

Effective Keywords

Inbound Link / Incoming Link

Keyword Density

Keyword Effectiveness Index (KEI)

Keyword Frequency

The number of times the keywords appear on your web page. The more times they appear, the more relevant your page is. If a particular keyword phrase appears too much, search engines can penalize you or blacklist you.

Keyword Placement

Where and how the keywords appear in the important part of your web pages, such as the title, description tag, domain name, etc. Keywords should be used effectively in all your important web estate.

Keyword Proximity

How close keywords are to each other. The closer the keywords are to each other, the better it is, generally.

Keyword Prominence

The extent to which your keywords stand out from the contents.

Keyword Rich Pages (KRP)

Highly optimized web pages with unique contents specially developed for high search engine ranking purposes.

Link Authority

The quality of the inbound links you have. It means having links from the authority or important sites, say Yahoo, CNN, ESPN, etc.

Link Count

The process of finding the number of links to a site using search engines or link popularity tool.

Link Farms

A term used to describe link exchange programs or websites that generate random links on a page for the purpose of boosting link popularity. Links pages generated are often identical and ignored or penalized by search engines as they are considered as spam.

Link Partners

Sites with relevant site theme that you can request links from.

Link Popularity

The number of incoming links to a particular site or page. Each link is seen as a vote for a site. The more links the site has, the more popular it is. Most search engines currently use link popularity as an important factor to determine the search ranking.

Link Request

The steps taken to get other sites to link to you.

Links Instruction Page

The page where you outline the steps the Webmaster should follow to add a link to your site or to request a link from you.

Links Page

The pages with all the outgoing links to your link partners. Should be treated as a page with useful resources for your visitors.

Mini Network

2 or more highly optimized sites with the same or related theme cross linking to each other for high search ranking purposes.

Optimization

The process of adjusting and enhancing your site for the purpose of improving your chances of improving your placement on search engine results pages (SERPS)

Outbound / Outgoing Link

Links on your site pointing to other sites. Opposite of inbound / incoming link.

PageRank

Google's score for each page. Page Rank varies between 0 and 10, and can be viewed by installing the google toolbar.

Popular Keywords

Keyword phrases with lots of searches (i.e. highly searched keywords).

Reciprocal Link

A link that points to one of your web pages, in exchange for one of your webpages pointing back to a webpage on the site that is linking to you.

Relevance

How relevant and related your site is to the search phrase. Relevance depends on who is doing the ranking, but always

Search Ranking /Search Engine Ranking

The ranking of your website on the search engine results page. Search ranking varies across different search terms and search engines. Ranking is not fixed and can rise or drop overtime. Your goal is to achieve as many high search rankings as possible.

Search Engine Results Pages (SERP)

The pages generated by a search engine after someone searches for something using a keyword.

Search Terms

The words and phrases used to run a search on a search engine.

Text Links

Text links are clickable hyperlinks that do not use anchor text, just the url.

Theme

The theme is what your site is about. Your site should always be focused, and not contain too many themes, otherwise you get penalized for being a collection of unrelated junk.

The next set of videos can really get you up to speed on website promotion, and I'd like to let you know what each seo video discusses, so you can optimize your time.

Top Google Search Engine Rankings - Fast Method

This video talks about the concept of authority sites, which are websites that become recognized as trusted sources of information about a particular topic. Stumbleupon, onlywire.com and other web 2.0 websites are discussed and how to use them to boost your web site presence. They get the order of what to do wrong, but otherwise it is a great video to watch. The video also pushes a membership site, which you can ignore.

Internet Marketing - Search Engine Optimization for Google

This is a promotional video from Prime Visibility, an expensive seo company, but you can learn the basics about google and the amount of effort that goes into sites that get ranked high in the search engine results pages.

SEO Link Building - Backlinks

This useful seo video goes over backlinks, links on other sites that link to your site, and why these are so important in getting your site ranked high in the search engine results pages.

Link Building With Michelle Macpherson

Michelle Macphearson is a pretty well known Internet Marketer, which means she keeps up on what works for getting things listed. Unfortunately, Internet Marketers sometimes are short sighted, and don't plan for the long haul. Michelle shows us how she got a top ranking on a fairly popular term, and she did it using free software sites like conduit.com, and then submitting information about this software to trusted software directories. This stuff is covered in the Internet Wealth System.

Here are the videos: